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Threads: Your Newest Marketing Tool

It’s official—Threads is a thing.


At first glance, it looks to be nothing more than Instagram’s Twitter dupe. And for all intents and purposes, it very well could be. Just looking at the app’s interface, the ability to quote and repost content, along with several other factors, it’s literally the SAME APP.


But make no mistake—Threads is currently the HOTTEST social media platform in the world.


“As of July 11, 2023, Threads has amassed a staggering 104 million users.” (EarthWeb)


That’s a whole lot of users in a short span of time. So as a business owner, you just have to consider using this platform as a marketing tool.


Now, we know what you’re thinking.


“Is the hype for real?”


“Can I really grow my business using Threads?”


“Is Threads the next big thing, or am I just wasting my effort by trying to figure it out?”


That’s what we’re here to find out! So today, we’ll share some tips to help you use Threads to widen your reach and create more profitable opportunities. Let’s get started!


Explore The App


Don’t be discouraged because you’re just new to Threads.


EVERYONE is new to Threads.


We’re all trying to see what we can do on this app and what it can do for us. And right now, there’s no clear way to use the app to garner engagement, much less market a business.


But so far, many personalities and brands have already found success on Threads. If they can do it, so can you!


So take some time and explore the app’s features, as well as the pages of your favorite brands, celebrities and influencers. With enough research, and maybe some trial and error, you’ll eventually find what works for your business.


Engage With Your Audience


It doesn’t matter what platform you’re using. If your account isn’t engaging enough, the algorithm will not look fondly upon you.


So treat Threads just like any other social media app. Find ways to engage with your audience. Here are some ways to get this done:


  • Post frequently

  • Encourage your audience to reply to your posts

  • Quote or repost content that mentions your business


This seems like very basic stuff, right? But trust us—when you’re trying to find your way on a new platform such as this, you can’t forget your fundamentals.


Trust The Process


There is no one-size-fits-all solution for maximizing Threads. At least not right now.


So what can you do in the meantime?


Simple—trust the process and be consistent while using the app. You will discover things that work for you, and things that you can avoid. So keep posting, quoting, reposting, and following accounts that can provide you with additional insights.


And who knows? Before you know it, you’ll be one of the hottest accounts on this new platform!


Final Word


So there you have it!


We know… these tips are incredibly simple. But right now, they’re as good as any if you want to get a leg up on your competition.


And one last thing…


If you need help strategizing and creating content for Threads, TopVA is here to assist you. Just visit https://www.topva.co/ and schedule a free success strategy session with us.


That’s it for today! If you enjoyed this blog, please share it on your social media by clicking the appropriate buttons. And as always, keep a lookout for our next blog!



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