Who’s your best marketer?
There is a right answer, and it’s not you or anyone on your team…
It’s your CLIENTS.
No matter how awesome your product or service is, your audience can’t let go of the doubt entirely. As a business owner, there’s always a chance that you’re just working your angles.
But satisfied customers are a different story. They’re not affiliated with your brand—so raving reviews for them are a sign of a PHENOMENAL customer experience.
Testimonials are a surefire way to boost your credibility. Trust us, there’s a reason why we’d feature them on the daily if we could!
Sure, they’re not money, but client testimonials are a different type of currency—social currency. The more of this your brand has, the higher its influencing power.
The number one way testimonials do this is by skyrocketing your credibility.
Want to know the difference between successful and unsuccessful businesses? Successful ones spend time building TRUST.
And when your audience sees other people loving what you’re selling, the more likely they are to give it a chance. After all, it can’t hurt if John or Jane Doe had such a great experience, right?
Next, testimonials humanize your brand.
Customer stories about interacting with your brand make their experience more tangible. Prospective customers will find it easier to visualize actually getting in touch or making the purchase if they can read a story about it.
Finally, testimonials can increase your conversion rate.
Based on a report from BigCommerce, people who engage with reviews are 58% more likely to convert.
It’s not rocket science—more conversions mean more money! And getting testimonials is your ticket to making this happen
If you’re unsure about how to gain and feature testimonials for your business, leave it to us! TopVA’s got a vast array of strategies for acquiring customer feedback and seamlessly integrating these into your social media content, instantly boosting engagement and profitability!
Visit https://www.topva.co/ to get started.
That’s it for today. Catch you later!
Regards,
The TopVA Team
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