What's your TikTok username?
In just 5 years, TikTok has grown to 1.72 BILLION active users in 2022, and they’re projected to reach 2 billion by 2024.
It’s the shining star of short-form video content—and for good reason!
While it is primarily used by Gen Z’ers to flex their dance skills, now you can find videos about every topic imaginable. Fashion inspiration, business advice, medical facts—you name it.
And because of TikTok’s widespread popularity, celebrities, influencers, and global companies have used it to grow their reach and skyrocket their own fame.
So why not do the same for your business?
In a previous blog, we laid out a few pointers for stepping up your TikTok marketing. But if you’re still iffy about getting on this platform, that’s okay. Today, we will show you why you need to maximize this platform—ASAP!
For one, it has a MASSIVE audience base.
Reports have shown that on a daily basis, users spend around 52 minutes browsing TikTok. With the right marketing strategy, it’s the most efficient way to introduce your business and provide your audience with value.
TikTok’s algorithms are also extremely business-friendly. Why? They make it easy to go viral.
TikTok is basically like an equalizer. All content has the chance to get on people’s For You Pages. You just need to make sure you’re putting out engaging content and using trends strategically so it grabs their attention!
A bonus perk of getting on TikTok is that it has a wealth of influencers to work with.
Now, don’t get starry-eyed. You don’t need to partner with huge names right away, especially if you don’t have the budget for it.
The best people to work with are actually micro-influencers. One of our blog posts handily breaks down influencer marketing for you, but in a nutshell, they can boost engagement and tap into more intimate fan bases than big celebrities—and they’re way more affordable for small businesses. The trick is choosing the influencers who are aligned with your brand and what you’re selling.
And if the thought of promoting your business on TikTok is still intimidating…
Let TopVA handle it for you! Our copywriters and video editors are experienced in TikTok marketing, working seamlessly to create insightful and engaging short-form videos for your business.
For inquiries, please visit https://www.topva.co/ and schedule a FREE success strategy session.
That’s it for today. Catch you later!
Regards,
The TopVA Team
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