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The 6-Figure Ceiling Is Real: Why Selling Is Not the Problem, Execution Is


Website, website builder

A lot of founders can sell. That’s how you hit six figures. But the ceiling shows up when delivery and execution can’t keep up.


Symptoms of the 6-figure ceiling:

  • You start strong, then stall

  • You are always “catching up”

  • Delivery quality varies depending on your energy

  • You have ideas, but nothing ships consistently


This is not a hustle problem. It is a capacity problem.


6 figures is skill. 7 figures are systems.


You do not need more ideas. You need repeatable execution.


The 3 systems you need first

  1. Weekly planning: 3 priorities, deliverables, owners, deadlines

  2. Task briefs + Definition of Done: outcome, example, quality standard

  3. Weekly reporting: what shipped, hours used, blockers, next plan


The 3 roles that unlock consistency

  • Implementation Partner (EA/PM): owns follow-through and outcomes

  • Marketing support: content ops, scheduling, repurposing

  • Ops support: reporting, SOPs, scorecards, project boards


You can keep “doing everything yourself” or you can build the system that makes results predictable.



 
 
 

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