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TopVA's Tips: How To Step Up Your TikTok Marketing

TikTok needs no further introduction. With over 1 billion monthly active users and more than a billion videos viewed daily, it’s one of the most popular social media platforms the world has ever seen.


With staggering stats like these (and compelling points we’ve outlined in our article ‘Why You Should Be Using TikTok for Business’), it’s pretty hard to miss the appeal of using TikTok as a marketing tool.


However, growing your brand’s presence on TikTok requires more than catchy tunes, fancy filters, and a ravenous appetite for dancing. You need a TikTok marketing know-how, and TopVA is here to help you!


Whether you’re starting from scratch or looking to sharpen your current strategy, here are 3 essential marketing tips to bring your TikTok game to the next level. No cap!


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TikTok Tip #1: Post Consistently


Consistency is the key to social media success—arguably even moreso for TikTok, where the algorithm favors new and original content. Therefore, you should be ready to post regularly if you want to receive more traffic and eyes on your brand.


When getting started, we suggest posting anywhere between 1–4 times a day. From there, study your analytics. If you see that posting 2x daily yields the same growth as posting 4x, then there’s no need to create extra pieces of content.


As for the timing… well, it depends. You will need to do a little research to know your target audience’s social media activity. While you’re still figuring that out, you can refer to this general guide by Influencer Marketing Hub on the Best Times to Post on TikTok:


  • Monday: 6AM, 10AM, 10PM

  • Tuesday: 2AM, 4AM, 9AM

  • Wednesday: 7AM, 8AM, 11PM

  • Thursday: 9AM, 12AM, 12PM

  • Friday: 5AM, 1PM, 3PM

  • Saturday: 11AM, 7PM, 8PM

  • Sunday: 7AM, 8AM, 4PM


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TikTok Tip #2: Make It Fun


Now you know when to post, naturally, you’d want to know what to post. While there is no hard-set rule on what your next upload should be, we suggest leaving any businesslike content for other social media platforms.


TikTok is all about fun and entertainment! If you want to capture your audience, your content should emulate the same: sing, dance, and make pop culture references in your next promotional piece. Play around with filters, add stickers, and use a bop audio track in your upcoming product demo.


There are so many different ways to share information about your business on TikTok, but if you want to keep your audience engaged, ‘boring’ should never be one of them. Cut loose and get creative, and you shall be rewarded!


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TikTok Tip #3: Pay Attention To Your Hashtags


Hashtags are HUGE on TikTok! Users rely on hashtags to filter through specific content and search for clips by subject. In other words, the right hashtags bring more attention to your brand.


When using hashtags for TikTok, remember to:

  • Use relevant hashtags. Do some Social Listening to ensure you’re capturing the right #conversations your audience is engaging with.

  • Track the trends. Some trending hashtags are seasonal, so be sure to use them when the timing is right.

  • Mix it up. Combine popular hashtags with less competitive hashtags to expand your reach.


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Wrapping Up


That’s all from our tips and tricks to help you build a stronger-than-ever TikTok marketing strategy! We hope you find this helpful and easy to implement as you continue exploring the endless opportunities the platform has for you.


In the meantime, if you are looking for a reliable set of hands to handle all of your social media networks, don’t hesitate to get in touch with team TopVA!

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