Why You Should Be Using TikTok for Business
If you’re running a business in this day and age, you've probably used social media in your marketing plans at some point. And if you’re reading this article, we’re pretty sure that TikTok has been on your radar for some time now, but you're on the fence about whether or not your business should be jumping on the platform.
Before we lay down the reasons why you should be considering hopping on the TikTok train, let’s first briefly dive into what it is:
In reference to other mainstream apps, TikTok has been described as a mash-up of Instagram, YouTube, and Vine. It’s a video-focused platform where short-form content reigns supreme. Videos on TikTok can be anywhere from five seconds to ten minutes long, with features to add eye-catching filters, cool effects, and music.
While it’s a relatively ‘new’ platform, TikTok was recognized as the most downloaded app worldwide in 2021. If we’re being honest, it’s almost like you don’t even need data to prove that. Anyone and everyone seem to be on TikTok, from teen influencers to hip grandmas!
With all the hype and clamor over TikTok, how can it be useful for your business? Let’s get into the key benefits you should take note of:
Reach your audience faster.
TikTok is one of the most used social media platforms, with a whopping 1 billion active monthly users in 141 countries. It also has an incredible delivery algorithm providing exposure like never before.
What does this all mean for your business? More potential eyes to land on your content, ads, and brand!
Gain rich consumer engagement.
Data shows that the average user spends 858 minutes per month on the app—and that number has only been rising. Users don’t stop at just downloading TikTok; they continue to actively engage with the content the more they use it, and for good reason. TikTok is breaking the stereotype of curated and contrived content.
The platform champions a more casual and relatable tone, which is what much of today’s audience wants to see and genuinely engage with. This, along with TikTok’s unique algorithms, gives your business the ability to garner not only high brand engagement numbers, but make more meaningful connections.
Get more user-generated content.
Content is king, but creating content is easier said than done. A cool key feature of TikTok is that it allows its users to repurpose content by other creators, using the ‘duet’ or ‘stitch’ function. Think of it as a ‘reshare’ or ‘retweet’ but more engaging.
This means that businesses can expand their pool of content and effectively launch marketing campaigns off the backs of other creators at a relatively low cost (or if agreed upon, none at all)!
Access an endless stream of influencers.
Research shows that nearly 86% of marketers have used influencer marketing to generate sales or increase awareness. TikTok is packed with influencers (content creators with a significant following) in every niche you can think of. The best part is that you don’t have to spend hours sifting through videos and profiles to find the right one for you!
TikTok even created The TikTok Creator Market Place, an analytics tool to help businesses find TikTok users to partner with. Awesome, right?
Flex your creativity like never before.
More than any other platform to date, TikTok embraces entertaining, humorous, and wildly creative content. Its in-app ‘creator studio’ also provides a wide selection of tools to take your videos to the next level.
With the personality and functionality of TikTok, you have the freedom to discover different aspects of your business, such as what makes it fun and interesting, in a platform where those aspects are welcomed (and can make you money).
Time to TikTok!
Overall, TikTok is the social media platform taking the world by storm, business included. While it is still in its early years, it already possesses so many opportunities for businesses to scale in different ways. It isn’t as saturated as Facebook, Instagram, or YouTube yet, which makes now a perfect time to get on it.
Yes, learning curves are there, but no business or brand is excluded from them anyway. So we say take the leap and start your business’ TikTok today—and don’t forget to have a little fun while you’re at it.
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