The Dos and Don'ts of Pinterest Marketing
With its vast collection of visually stunning images and ideas, Pinterest is the go-to destination for millions seeking inspiration and creativity.
And in case you didn’t know it yet, Pinterest is also a powerful tool for businesses to promote their brand, reach new customers, and make a whole lotta *ka-ching!*.
But don’t just take our word for it! Check out these impressive stats:
Pinterest has more than 445 million active monthly users across the globe, with 70% of its regulars describing the platform as a place they go to find new services and products that they can count on.
As of last year, the platform’s advertising reach was 226 million users. Pinterest’s comparatively small user base makes it ideal for marketers to reach their target audiences with ease.
Shoppers on Pinterest have 85% bigger baskets than shoppers on other platforms. What’s more, they spend twice as much per month. Cool right?
(Source: Influencer Marketing Hub)
Pinterest is home to many businesses that have achieved great success on the platform (they even got a whole website to prove it!) and with the right strategy, your business can join their ranks.
To get you started, TopVA has put together a list of dos and don’ts aimed to set you off with a strong foundation for your Pinterest marketing efforts.
Let’s take a look at each one, shall we?
Dos of Pinterest Marketing
1. Do Make Your Profile Stand Out
Take the time to fill out your profile completely, including a profile picture, bio, and website link. This helps users understand who you are and what your business offers. Make sure to include keywords in your bio and choose a profile picture that is representative of your brand.
2. Do Get Boarding, ASAP
Start by creating 5 boards that align with your business and target audience. Choose board titles and descriptions that are clear and use relevant tags to make it easier for users to discover your content. As you add pins to your boards, be sure to organize them in a visually appealing way, and consider using board covers to add an extra touch of branding.
3. Do Make Your Content Pop!
Pinterest users are attracted to high-quality, visually appealing images, so make sure to put effort into creating content that grabs their attention, especially when featuring your products/services.
4. Do Use “Rich Product Pins”
‘Rich Product Pins’ are a type of pin that allows users to see more information about your products directly on Pinterest. This includes details such as pricing, availability, and the option to purchase directly from Pinterest. These pins can be particularly useful for businesses, as they make it easier for users to discover and buy products that they are interested in. Switch to a Business Account and install ‘Pinterest Tag’ on your page to access this feature.
5. Do Engage With Other Users
Engaging with other users on Pinterest is a great way to build relationships and increase your visibility on the platform. Comment on and like other users' content, and repin their pins to your boards. You can also engage with users by participating in Pinterest group boards or by tagging other users in your own pins.
6. Do Keep An Eye On The Competition
Following your competitors on Pinterest can help you stay up-to-date on their strategies and see what's working for them. This can give you ideas for your own content and help you identify areas where you can differentiate your business.
7. Do Track Your Performance
Pinterest's analytics tool allows you to track the performance of your pins and see what's resonating with your audience. You can use this information to adjust your strategy and focus on the types of content that are performing well. Similar to Rich Product Pins, you’ll need to switch to a Business Account to access this tool.
Don'ts of Pinterest Marketing
1. Don't Be Inconsistent
Consistency is key on Pinterest. Make sure to post regularly to keep your content fresh and your profile active. You can use a scheduling tool like Later or Tailwind to schedule your pins in advance and maintain a consistent posting schedule.
2. Don't Put All Your Pins Into One Board
Putting all of your pins into one board can make it difficult for users to find the content they are interested in. Instead, create a range of boards that cover different topics and themes and distribute your pins accordingly.
3. Don’t Forget to Add the “Pin It” Button to Your Page
The “Pin It” button is a tool that allows users to easily save your content to their Pinterest boards. See to it that you install the Pin It button on your page to make it easier to share your content and help drive traffic back to your site.
4. Don’t Pin Just For The Sake of Pinning
Lastly, while it's crucial to be active on Pinterest, it's also important to be selective in what you pin. Pinning a lot of irrelevant or low-quality content can make your profile look cluttered and unprofessional. Make sure to only pin high-quality content that is relevant to your brand. This will increase the likelihood of attracting and retaining users and can help to improve the overall user experience on your page.
Pinterest offers businesses unique opportunities to grow, expand, and flourish. But like any platform, success on Pinterest requires a well-thought-out strategy. Use what we shared above as a guide to start seeing pin-tactular results!
Ready to take your Pinterest game to the next level? Let TopVA get you there! Our team of experts can work with you to create a customized plan to help you reach your business goals on the platform—whatever they may be.
Don’t let this opportunity pass you by! Get in touch with us today and let’s make Pinterest work for you!