top of page

Are you for real?!

You know when you’re talking to someone and it seems like they’re holding something back, it can really, REEEALLLY put you off, right?

It’s only natural. You’re just looking out for yourself, so even the slightest hint of dishonesty can set off those alarm bells in your head.

Same rules apply when running a business.

What are we talking about? AUTHENTICITY.

It’s been a buzzword in the past few years, but it’s something worth thinking about.

Now, we don’t mean dumping your whole life’s story on your customers or employees. It’s just as simple as showing them the real you and not putting up a front you think they’ll like better.

And when you’re authentic as a business owner, so many good things follow. For one, you’ll build organic connections with your audience.

We’ve said it before, and we’ll say it again—you don’t want your business to feel artificial. You want to look like a real person who’s looking out for them. And authenticity will play a crucial role in making this happen.

Next, being authentic allows you to make the most of your time and energy.

Putting up a facade that you don’t believe in is draining enough. But trying to sustain that over time? Good luck!

Now, let’s try the opposite. Choose a message and brand that you genuinely appreciate, and stick to it. It doesn’t just make you and your customers feel better, it also inspires you to work even harder!

And finally, being authentic allows you to see things more clearly.

A big reason why people put up a manufactured image is that they’re trying to live up to other people’s standards. This severely limits your potential. And if you get too caught up in that, you’ll lose sight of your own goals.

But by letting go of this mindset and staying true to who you are, you’ll run your business the way it’s meant to be run and see infinite possibilities in front of you.

And you know what’s really awesome?

Working with TopVA can significantly boost your business’s authenticity factor!

Being authentic is the only way we know how to do things. We’re nothing but honest in all our dealings, so our lucky clients can continue to reap the benefits!

If you want to know how we keep it real and get our clients real results, head over to and schedule your FREE success strategy session.

Thanks for reading!


The TopVA Team

27 views0 comments


bottom of page