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How to Write Irresistible Email Subject Lines

Want to make sure your emails and newsletters don’t go straight into people’s trash folders?

You need POWERFUL email subject lines!

Think about it...

All that informative, engaging content you poured your heart into writing will go to waste if your audience doesn’t even open them.

But we get it—subject lines can be a hassle. By the time you’ve written it all out and formatted your marketing email, you just want to get the subject line over with.

Luckily, a few simple techniques can make coming up with subject lines a piece of cake. And in this blog, we’re laying ‘em all out for ya!

Are you ready?

Step One: Identify the Topic & Purpose

Before you start writing, identify the topic and purpose of your email. Ask yourself what message you want to convey and what action you want readers to take. By doing so, you'll be able to create an effective, straightforward subject line that drives the desired outcome.

Step Two: Keep It Short & Sweet

Writing punchy email subject lines requires creativity––but don’t go off the rails! Keep in mind that it’s just ONE line.

The golden rule of writing subject lines is keeping them short and sweet. If your recipient can’t get the gist of the email from just the preview, you can bet they’re not going to open it. You want it to be catchy enough to grab your recipient's attention while also accurately describing the contents of your email, all in less than 60-70 characters.

Step Three: Spice 'em Up!

Just like your social media posts, and other business content, you’ll want to add some flavor to your email subject lines.

Here are some ways you can do so…

  • Grab your recipient's attention by using an element of surprise or curiosity. For example, use phrases like "You won't believe what's inside..." or "Are you ready for this?" to pique their interest.

  • Add personality to your message by including relevant emojis or symbols that help it stand out in a crowded inbox.

  • Motivate your recipient to take action by creating a sense of urgency with a deadline or limited availability in your subject line. Use phrases like "Act fast" or "Limited time offer" to encourage them to act quickly.

Using these techniques can make your subject line more compelling and engaging, ensuring that people will open it up without hesitation!

Step Four: Make It Actionable

The fourth step in creating an irresistible email subject line is to make it actionable.

By presenting your audience with a specific action they can take, you increase the chances that they will open your email to get the promised outcome.

Here’s how you can do so…

  • Use clear and concise language, such as “Get Your Free X Now”

  • Use verbs instead of nouns, such as “Grab Your X Discount Now!”

  • Encourage urgency with words like “Today”, “Now” or “Quickly”

  • Include numbers or percentages for quantifiable results

  • Utilize a call to action (CTA), such as “Don't Miss Out – Sign Up Now!”

This will allow you to create a lasting and distinct impression on your prospects!


Once you've written your punchy subject lines, it's time to add what is perhaps the most critical element––PERSONALIZATION!

The most effective way to do so is by simply addressing your audience by name. It can be something along the lines of... "[First Name], your XYZ is here!"

This gives your emails a more human touch and shows your audience that you take the time and care to tailor your message to them. This tiny change can increase email marketing open rate by up to 13-28%!

And there you have it!

Your subject lines are the key to successful email marketing.

You may not get them right the first time, but that's okay! What's important is to not be afraid to keep experimenting and trying new tactics.

And if email marketing just isn’t your forte, that’s fine—that’s our bread and butter here at TopVA! Book your Success Strategy Call today


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