“Your most unhappy customers are your greatest source of learning.”
—Bill Gates (Founder, Microsoft Corporation)
Nobody likes hearing bad things about them or the things they do…
But to be a successful business owner?
You need to know how to take all the criticism in stride and use them to your advantage.
And if it makes you feel better, even the most successful people entrepreneurs in the world, like Bill Gates, get negative feedback. But as you can clearly see, they didn’t let that stop them—and neither should you.
There are many things you can do to gain market insights, but there’s arguably nothing as straightforward as surveys. These are cheaper to implement than full-blown research studies and can be super effective when done correctly!
So today, we’re going to give you three reasons why you should start surveying.
Build Products Based on Customer Feedback
If you want to grow your business, customer satisfaction should be your number one priority. With targeted, specific survey questions, you can get to the heart of what your existing customers really want and start improving your products with their insights.
The best part is that you can easily take things further!
Rather than simply bettering your current offerings, why not build an all-new product that’s based on what your customers are looking for?
Plus, it helps your brand’s reputation to show that you genuinely listen to your customers and are committed to making changes based on what they tell you.
Engage Your Customers
Customers who are engaged are 23% more likely to buy what you’re selling, as opposed to those who don’t feel any kind of connection with your company (Impacx).
Engagement is the lifeblood of any successful business. In other words, give your consumers some stuff to do!
This is where surveys come in. Because not only will you acquire new data, but you’ll also show your consumers that you want to connect with them. Then you can start to build those meaningful relationships while raking in significant revenue!
Pro tip: create surveys with a minimum number of short yet engaging questions. That way, your customers don’t get bored answering them and are more likely to submit their answers.
Build A Powerful Brand Identity
Want to create a brand that’s worth remembering? Use surveys!
Brand-altering information is best gleaned through various surveys. You’ll see what’s working and what’s not, so you’ll be able to correct recurring issues and raise your brand’s overall value.
Think about it… the world’s biggest brands didn’t reach those heights by accident. They’ve already built a treasure trove of customer information. So if you want to be like them, then take a page out of their book—starting with some surveys!
So there you go! Hopefully, now you have a better idea of how surveys can help you reach your business goals. But if you’re not exactly sure how to go about all this, maybe we can help!
TopVA’s copywriters can construct engaging surveys for your consumers. Just tell us what information you aim to acquire, and let us do the rest! Visit https://www.topva.co/ and schedule your FREE success strategy with us.
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Thanks for reading. Catch you in the next one!