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3 Reasons Why Your Business Needs a Blog

Today, our blog post is about… blogs.

Wait, what?

Yes, you read that right! In case you’re too lazy or you just don’t want to put up a blog for your business yet, you might want to reconsider your current stance. To start things off, check out the following statistic:

“Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog.” (InsideView via Active Blogs)

But why exactly is this the case? What makes blogs so essential to the success of business owners? Today, we plan to answer these questions by sharing three reasons why you should consider writing a blog for your business! Let’s get underway.

You Can Delve Deeper Into Your Products & Services

In any aspect of life, the details will always matter. And by putting up a blog for your business, you won’t run out of opportunities to showcase every bit of information about what you’re selling!

Now you may be thinking, “I’m already talking about what I’m selling through my social media content. Why do I still need a blog?” Here’s the thing—when it comes to your content, you should always be switching things up. So not all of your captions should be long-form. Plus, there’s even platforms like Twitter and Pinterest that have their designated character limits.

But with a blog, you don’t have to worry about character limits! You can write as much as you want and delve into as many details as possible. And the more that your consumers know about your business, the more likely they are to buy from you. It’s that simple.

You Can Keep Your Audience Updated About Your Business

Posting timely updates is arguably social media’s main purpose—especially in this day and age when algorithms rule. And a blog is yet another way for you to keep your consumers in the know regarding your business!

But why do you need to keep them updated? For one, it shows that you care about their needs. You can use your blog to show how your business is adapting to the current market in an effort to better serve your customers.

Another reason is that you need to establish deeper connections with your consumers, because that’s how you can get them to remember you. So by putting up a blog, you’re making the effort to stay connected to them by consistently giving them insightful and engaging content.

You’ll Gain More Exposure Through Social Media

Aside from liking posts, there’s probably one other thing you find yourself doing on social media, right? You also share them on your feed so that your friends can find them and relate to them!

Imagine this—hundreds, or even thousands of consumers sharing your blogs, enabling more and more people to learn about your business. You’ll be growing your audience with significantly less time and effort, all thanks to your loyal consumers!

The trick now is to create blogs that are just so engaging that your consumers will want to repost them. But how? For now, we’ll leave that up to you. Or…we may also discuss it in a future blog post! Only time will tell.

The Final Word

If you’ve reached this point of our blog, then we hope that we’ve made it clear why you should put up your own! It may help you reach new heights with your business. But if you think you need a little more support, reach out to us here at TopVA! We’d be happy to help you scale.

Thank you so much for reading, and stay tuned for our next blog post!

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